BAMMC Subject Papers

FIRST YEAR

SEMESTER I : COURSES

SEMESTER II : COURSES

Effective Communication Skill I
Foundation Course I
Fundamentals of Master Communication
Visual Communication
Current Affair
History of Media

Effective Communication Skill II
Foundation Course II
Content Writing
Introduction to Advertising
Introduction to Journalism
Media Gender & Culture

SECOND YEAR

SEMESTER III : COURSES

SEMESTER IV : COURSES

Advanced Computer
Understanding Cinema
Introduction to Public Relation
Introduction to Media Studies
Introduction to Culture Studies
Introduction to Creative Writing

Mass Media Research
Introduction to Advertising
Organizational Behavior
Radio & Television
Introduction to Journalism
Print, Production and Photography

THIRD YEAR

SEMESTER V : COURSES

SEMESTER VI : COURSES

Advertising in Contemporary Society
Copy Writing
Advertising Design
Consumer Behavior
Media Planning and Buying
Brand Building

Advertising and Marketing Research
Advertising Ethics and Legal Environment
Financial Management for Marketing and Advertising
Agency Management
The principal and Practice of Direct Marketing
Contemporary Issues
Digital Media

Syllabus Link

Syllabus Link - Click Here