BAMMC Subject Papers

 

SEMESTER I : COURSES

 

 

SEMESTER II : COURSES

 

  • Effective Communication Skill I
  • Foundation Course I
  • Fundamentals of Master Communication
  • Visual Communication
  • Current Affair
  • History of Media
  • Effective Communication Skill II
  • Foundation Course II
  • Content Writing
  • Introduction to Advertising
  • Introduction to Journalism
  • Media Gender & Culture
 

SEMESTER III : COURSES

 

 

SEMESTER IV : COURSES

 

  • Advanced Computer
  • Understanding Cinema
  • Introduction to Public Relation
  • Introduction to Media Studies
  • Introduction to Culture Studies
  • Introduction to Creative Writing
  • Mass Media Research
  • Introduction to Advertising
  • Organizational Behavior
  • Radio & Television
  • Introduction to Journalism
  • Print, Production and Photography
 

SEMESTER V : COURSES

 

 

SEMESTER VI : COURSES

 

  • Advertising in Contemporary Society
  • Copy Writing
  • Advertising Design
  • Consumer Behavior
  • Media Planning and Buying
  • Brand Building
  • Advertising and Marketing Research
  • Advertising Ethics and Legal Environment
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The principal and Practice of Direct Marketing
  • Contemporary Issues
  • Digital Media