BAMMC Subject Papers

FIRST YEAR

SEMESTER I : COURSES	SEMESTER II : COURSES
Effective Communication Skill I Foundation Course I Fundamentals of Master Communication Visual Communication Current Affair History of Media	Effective Communication Skill II Foundation Course II Content Writing Introduction to Advertising Introduction to Journalism Media Gender & Culture

SECOND YEAR

SEMESTER III : COURSES	SEMESTER IV : COURSES
Motion Graphics and Visual Effects – I Corporate Communication and Public Relations Media Studies Introduction to Photography Film Communication – I Computers and multimedia- I	Motion Graphics and Visual Effects -II Writing and Editing for Media Media Laws and Ethics Mass Media Research Film Communication – II Computers and multimedia- II

THIRD YEAR

Advertising

SEMESTER V : COURSES	SEMESTER VI : COURSES
Advertising Design Media Planning & Buying Copy Writing Consumer Behaviour Brand Building Advertising in Contemporary Issue	Advertising and Marketing Research Advertising Ethics and Legal Environment Financial Management for Marketing and Advertising Agency Management Principal and Practice for Direct Marketing Digital Media

Journalism

SEMESTER V : COURSES	SEMESTER VI : COURSES
Reporting Editing Feature & Opinion Journalism & Public Opinion Indian Regional Journalism News paper & Magazine Making	Press Laws & Ethics Broadcast Journalism Business and Magazine Journalism Internet and Issues in Global Media News Media Management Contemporary Issues

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